In 2026, 45% of consumers use AI search engines (ChatGPT, Claude, Gemini, Perplexity) to find local services — up from just 6% one year ago. Understanding Google Business Profile (GBP) is essential because it directly affects whether AI recommends your business.
Google organic clicks have dropped 42% since AI Overviews launched. Businesses that ignore AI visibility signals are losing customers to competitors who optimize for them.
The fastest way to see how your business performs on this metric is to run a free GEO Audit. Our 14-point check analyzes your website across all the factors AI search engines use when deciding who to recommend — including Google Business Profile (GBP).
Check Your Score — Free GEO Audit →