What is Backlink?

A backlink is a link from another website pointing to yours. Backlinks are one of Google's top ranking factors. Quality matters more than quantity — one link from a DA60 news site beats 100 spam links.

Why Backlink Matters for Local Businesses

In 2026, 45% of consumers use AI search engines (ChatGPT, Claude, Gemini, Perplexity) to find local services — up from just 6% one year ago. Understanding Backlink is essential because it directly affects whether AI recommends your business.

Google organic clicks have dropped 42% since AI Overviews launched. Businesses that ignore AI visibility signals are losing customers to competitors who optimize for them.

How to Check Your Backlink Status

The fastest way to see how your business performs on this metric is to run a free GEO Audit. Our 14-point check analyzes your website across all the factors AI search engines use when deciding who to recommend — including Backlink.

Check Your Score — Free GEO Audit →

How to Improve