What is AI Search?

AI search is when consumers use ChatGPT, Perplexity, Claude, or Gemini instead of Google to find products and services. 45% of consumers now use AI search for local service recommendations.

Why AI Search Matters for Local Businesses

In 2026, 45% of consumers use AI search engines (ChatGPT, Claude, Gemini, Perplexity) to find local services — up from just 6% one year ago. Understanding AI Search is essential because it directly affects whether AI recommends your business.

Google organic clicks have dropped 42% since AI Overviews launched. Businesses that ignore AI visibility signals are losing customers to competitors who optimize for them.

How to Check Your AI Search Status

The fastest way to see how your business performs on this metric is to run a free GEO Audit. Our 14-point check analyzes your website across all the factors AI search engines use when deciding who to recommend — including AI Search.

Check Your Score — Free GEO Audit →

How to Improve