What is Sentiment Analysis?

Sentiment analysis uses AI to automatically classify reviews and mentions as positive, negative, or neutral. It helps businesses understand customer perception at scale.

Why Sentiment Analysis Matters for Local Businesses

In 2026, 45% of consumers use AI search engines (ChatGPT, Claude, Gemini, Perplexity) to find local services — up from just 6% one year ago. Understanding Sentiment Analysis is essential because it directly affects whether AI recommends your business.

Google organic clicks have dropped 42% since AI Overviews launched. Businesses that ignore AI visibility signals are losing customers to competitors who optimize for them.

How to Check Your Sentiment Analysis Status

The fastest way to see how your business performs on this metric is to run a free GEO Audit. Our 14-point check analyzes your website across all the factors AI search engines use when deciding who to recommend — including Sentiment Analysis.

Check Your Score — Free GEO Audit →

How to Improve