We used the Teehoo AI Share of Voice Scanner to test 20 popular Chinese consumer brands across ChatGPT, Claude, Gemini, and Perplexity. We asked each platform purchase-intent questions like "best wireless earbuds under $50" and "best robot vacuum 2026."
The finding: most Chinese brands are largely invisible to AI shopping assistants, even when they dominate Amazon sales.
We ran 3-5 purchase-intent queries per brand across 4 AI platforms (12-20 checks per brand). Here's how they scored:
| Brand | Category | SOV Score | Mention Rate | Category Leader |
|---|---|---|---|---|
| Xiaomi Band | Fitness Tracker | 0 | 0% | Garmin (100) |
| TOZO | Wireless Earbuds | 5 | 8% | Apple (56) |
| EarFun | Wireless Earbuds | 13 | 8% | Jabra (52) |
| Baseus | Portable Charger | 34 | 25% | Anker (100+) |
| Dreame | Robot Vacuum | 47 | 25% | Roborock (77) |
| UGREEN | USB-C Hub | 47 | 33% | Anker (86) |
| Govee | Smart Lights | 77 | 83% | Philips Hue (88) |
| SoundPEATS | Wireless Earbuds | 35 | 25% | Sony (79) |
TOZO has thousands of 5-star reviews on Amazon and regularly appears in best-seller lists. Yet AI mentions it in only 8% of shopping queries. Xiaomi Band is one of the world's best-selling fitness trackers — AI doesn't mention it at all.
Being popular on Amazon doesn't mean AI knows you exist. These are two completely separate ecosystems.
According to research by Princeton (KDD 2024), only 12% of URLs cited by AI overlap with Google's top 10 search results. This means your Google SEO ranking tells you almost nothing about your AI visibility.
Brands that score high (Anker, Lululemon, CeraVe) all have one thing in common: extensive English-language blog content that AI can extract and cite. Anker's blog has 47+ posts covering "best portable charger for travel," "best power bank for iPhone," etc.
Brands that score low (TOZO, EarFun, Baseus) rely on Amazon listings and social media — content AI can't read or cite.
AI platforms heavily cite RTINGS, Wirecutter, and Tom's Guide. Brands covered by these sites get a massive visibility boost. Brands not covered are almost invisible.
Across our data, Chinese brands performed worst on ChatGPT and best on Perplexity. ChatGPT uses Bing's index and relies heavily on training data, where Western brands have an inherent advantage. Perplexity's real-time search gives newer brands a better chance.
We used the Teehoo AI Share of Voice Scanner to query ChatGPT (GPT-4o), Claude (Haiku), Gemini (2.0 Flash), and Perplexity (Sonar) with 3-5 purchase-intent queries per brand. Each query was run once per platform. Brand mentions were extracted and ranked using GPT-4o-mini. SOV Score is calculated as 60% mention rate + 40% position quality (0-100 scale).
See how AI shopping assistants recommend your brand — free, in 2 minutes.
Scan Your Brand FreeAI Share of Voice measures how often AI platforms (ChatGPT, Claude, Gemini, Perplexity) mention and recommend your brand when users ask purchase-intent questions.
Most Chinese brands focus marketing on Amazon PPC and social media (TikTok, Instagram). AI can't read or cite these channels. AI relies on blog content, review sites, and structured data — areas where Chinese brands underinvest.
Yes. Our data shows that brands with structured blog content and review site coverage consistently score 3-5x higher. The gap is fixable with the right content strategy.